February 28, 2019  | New York City

Corporate Reputation:
Making Your Mark

With the rise of the internet and disruptive technologies, the global multi-stakeholder audience is more diverse and complex than ever before. Today, organizations need to find innovative ways to build better businesses and position themselves as reputation leaders and employers of choice. Bloomberg will convene C-suite decision-makers across Marketing, HR, Communications, and Branding to examine how corporate leaders are reevaluating traditional marketing strategies, finding innovative ways to enhance connections, stepping outside the box to unlock new growth, and deploying tactics to build leading reputations. Join us to find out how you can make your mark.

February 28 - Thursday

8:00 am

Registration & Networking Breakfast

8:50 am

Welcome Remarks

8:55 am

Opening Remarks

Speaker

9:00 am

Becoming an Employer of Choice

The ability to attract and acquire the best talent could be the determining factor of whether your company folds or thrives. On top of that, the economics of a changing labor force compounded by the rise of technology have challenged companies. While it starts with building a corporate brand where people want to work, understanding what motivates the current workforce and next generation is vital. In what ways is the recruitment process being driven increasingly by relationships, culture, reputation, and tech? While the benefits of diversity have been made, how to you develop and retain new pools of talent with a focus on inclusion? We’ll hear how top executives are deploying smart strategies in order to uncover, recruit, and retain the best human capital as they look to be an employer of choice.

Speakers

9:30 am

Winning in the World of Reputation

A company’s reputation is considered one of the most strategic assets, and has been said to attribute to long-term growth and prosperity. Today, organizations need to find innovative ways to build better businesses and position themselves as reputation leaders within their industry, and to develop new ways to win relative to other world class companies. From ethical behavior to creative branding, effective corporate communications, and innovative marketing — there’s no one solutions that fits all.  Knowing how to unleash the exponential power of reputation, while managing strategic risk is critical to the endeavor. Hear from C-suite leaders across divisions on the ways in which they are deploying strategies to build a stature that transcends success.

Speakers

10:00 am

CMO Spotlight

With a spotlight on the changing role of the CMO, we’ll discuss the myriad of opportunities and challenges of the job, the way it has morphed and how marketers need to wear many hats to succeed in today’s modern climate. With the rise of the internet and disruptive technologies, the global multi-stakeholder audience is more diverse and complex than ever before. We’ll go one-on-one with a thought leader in the position to gain actionable insights on how they are reaching the targeted customer, finding innovative ways to drive growth, and measure and manage reputation.

10:20 am

Harnessing The Voice of the CEO to Elevate Reputation

In a new era of social, economic, and political change, the expectations of what it means to be a CEO have changed. No longer can a CEO just be solely focused to just talk about earnings, innovation, and new product development — rather, they also need to take a position on social issues, ethical behavior, environmental responsibility, and human values. This changing dynamic has given rise to the so-called premise of “CEO activism” and causes a moral dilemma by which companies are struggling with the reconciliation of doing right by shareholders and employees, and doing right by society. It can be argued, that becoming viewed as a “CEO with a conscience” is a marketplace differentiator, but organizations are faced with the challenge, of what, when, and how to unleash the voice of their leadership for the greater good. We’ll gather thought leaders who work side-by-side with notable chief executives and top corporations to share lessons on how to achieve this balance.

Speakers

10:50 am

Closing Remarks

11:00 am

Event Concludes

Speakers

Kylie Wright-Ford

Reputation Institute Chief Executive Officer

Damien Hooper-Campbell

eBay Vice President, Chief Diversity Officer

Stephen Hahn-Griffiths

Reputation Institute Chief Reputation Officer

Catherine Hernandez-Blades

Aflac SVP, Chief Brand and Communications Officer

Richard Edelman

Edelman President & CEO

Betty Liu

New York Stock Exchange Vice Chairman

Sponsor

Reputation Institute (RI) powers the world’s most reputable companies. We are a data-driven, reputation insights advisory firm, and provider of peer-to-peer membership services. By mining media conversations, measuring stakeholder perceptions and providing reputation management services, we unleash the potential of Reputation Intelligence to build better companies. Our proprietary RepTrak® model tracks and analyzes the reputation of companies, CEOs, cities, and countries. We are most widely known for the Forbes-published Global RT100.

Learn more at: http://www.reputationinstitute.com