With the global economy in a tailspin, few industries will avoid being restructured or relegated to history. The businesses that will come through are those that are digitally resilient, innovative and relevant for this new modus operandi. Now we are seeing less well known brands become global household names. In this interview, we discuss this new landscape and the importance of rapid, reactive innovation.

Some of the greatest innovation we have seen has come from businesses which have pivoted, to address current needs. Auto manufacturers are producing ventilators and healthcare businesses are monitoring patients’ symptoms remotely. There’s been a huge reset to get to the new normal. We focus on how companies have managed to reinvent themselves to continue business as normally as possible.

A case study by our Bloomberg Intelligence EMEA lead for technology, looking at the benefit of being at the forefront of digital innovation.