Member Profile: Joseph Adir, Founder and CEO, WinterHaven Holdings SL

WinterHaven’s brand is a synonym for disruption in the Superyachting Industry. We are breaking the traditional model of Refit Shipyard/Marina and creating a new experience “WinterHaven Superyacht Marine Centre” with an upgraded set of facilities, services, features and scale.

We have created WinterHaven Academy in partnership with Viking to offer a new level and quality of experience for the officers and crew of the superyachts. Also, WinterHaven Technology will be reshaping the way superyachts are being managed and operated with its revolutionary platform – “Thinking Superyacht” based on AI/ML. We are expecting that soon our cutting edge technology will change the way that superyachts are being designed and build delivering the Big Data mining opportunities not inexistent as of today.

About Bloomberg Breakaway Membership

Biography

CEO & Founder of WinterHaven, Joseph Adir, entered the superyaching industry in 2015 with multiple initiatives: Sprezzatura Marine, WinterHaven Superyachts Marine Centre and WinterHaven Technology – “Thinking Superyacht”. Following a well-established career in the Israeli High-tech Industry as a serial entrepreneur mainly focused at Data Communication related products and solutions. As a seasoned entrepreneur in the tech industry, Joseph is using his in-depth knowledge and understanding to address the true needs of the very large Superyachts through WinterHaven Technology.

Throughout his career, Joseph was also involved in Satcom as well as the DVBT rollout. Following the financial crisis he shifted his focus from technology to the Energy market, including Green energy as well as distributed power.

Q&A

What defines a successful leader?
The balanced combination of original thinking, vision, persistency and tenacity.

Culture and talent are important to any company’s success. How do you engage and inspire your workforce?
The team must be always an integral part of the success by having a direct upside via SOP’s and warrants. I am a big believer in leadership by example and establish a very strong set of core values which are the based on integrity, transparency, sharing and mutual care.

Innovation and disruption are reshaping industries every day. What do you see as the number one game-changer facing businesses today?

WinterHaven’s brand is a synonym for disruption in the Superyachting Industry. We are breaking the traditional model of Refit Shipyard/Marina and creating a new experience with an upgraded set of facilities, features and scale.

We have created WinterHaven Academy in partnership with Viking to offer a new level and quality of experience for the officers and crew of the superyachts. In addition, WinterHaven Technology will be reshaping the way Superyachts are being managed and operated with its revolutionary platform – “Thinking Superyacht” and we are expecting that in the near future it will change the way that Suyperyachts are being designed and build.

Challenges abound in today’s fast-changing business environment. What keeps you up at night?
We are in an industry that is mostly following the theme of “Don’t fix it if it isn’t broken”. We are facing an uphill battle with conservatism as well as difficulty to adopt cutting edge technologies.

Why did you join Bloomberg Breakaway?
I have learned in the last few years the true value of high-quality bespoke networking. Bloomberg is a synonym to the gold standard in data and news with access to the leading CEO’s from all over the world.

Even CEOs need downtime. How do you recharge?
As a sailor, for me to get on a large catamaran, bring up the sails and harness the wind is the epitome of tranquility. At sea, I learned how little a person needs, not how much.

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Joseph Adir

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