Member Profile: Katica Roy, CEO, Pipeline

Katica is a gender economist who founded Pipeline to bend the arc of history toward inclusion and make gender equity a reality in our lifetime.

Her personal mission is to end the gender equity gap, once and for all. Read her article on why closing the gender pay gap could save Social Security.

About Bloomberg Breakaway Membership


Katica Roy is the CEO and founder of Denver-based Pipeline, an award-winning SaaS company that leverages artificial intelligence to identify and drive economic gains through gender equity. Pipeline launched the first gender equity app on Salesforce’s AppExchange.

Katica is driven by a passion to eradicate economic inequality and champions the rights of refugees, women, and children. An award-winning business leader with more than two decades of experience in technology, healthcare, and financial services, Katica is credited as a rare combination of expertise in and passion for gender equity, people analytics, and sales operations.

She pours her knowledge and unique lens into several community and global initiatives, including as a former board member of the Edge of Seven and Isabella Bird Community School, and board member of the University of San Francisco’s Women in Leadership and Philanthropy, University of Denver’s Women’s College, and Book Trust, a member of the CU Leeds Women’s Council, and the Women’s Foundation of Colorado, as well as a 2018 Colorado Governors’ Fellow.

Katica is also an industry entrepreneur, thought-leader, and frequent editorial contributor and speaker, and was named a Luminary by the Colorado Technology Association and most recently a 2018 Denver Business Journal Outstanding Women in Business finalist.




What defines a successful leader?

First and foremost, leadership is not about you, it’s about helping others.  Focus on what you can give, not what you can get. It’s not about you.

Second, know your core values and share them.  My core values are grit (never give up and believe in yourself), excellence (always do your best), humility (it’s not about you) and empathy (change your frame).

Culture and talent are important to any company’s success. How do you engage and inspire your workforce?
People’s lives depend on Pipeline’s work. Gender equity touches almost every facet of our lives. It’s not just a women’s issue, it’s a societal and economic issue. In 40 percent of U.S. households with children under 18, women are the sole or primary breadwinner and children living in households led by single mothers are more likely to live in poverty. Everyone at Pipeline can bend the arc of history toward inclusion.

Innovation and disruption are reshaping industries every day. What do you see as the number one game-changer facing businesses today?
The ability to use the tools of the fourth industrial revolution and the digital economy for good and close equity gaps – now.  Our generation’s ability to have a profound positive impact on the world is unquestioned. The question is – will we choose to wield that power?

Challenges abound in today’s fast-changing business environment. What keeps you up at night?
Moving fast enough to catch the wave.

Why did you join Bloomberg Breakaway?
Bloomberg is a remarkable company that has a history of standing forward on important issues including gender equity and environmental responsibility. The Breakaway CEOs are known for being a phenomenal group of leaders shaping the future of our world.

Even CEOs need downtime. How do you recharge?
Prayer, meditation, daily gratitude lists, daily journaling, exercise and listening to positive music.  Rewiring your brain daily is critical to success.

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Katica Roy

Pipeline Equity

About Bloomberg Breakaway

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