June 11-12, 2019 | Central Hall Westminster, London

Sooner Than You Think London

Sooner Than You Think is Bloomberg’s flagship technology series with annual editions in North America, Asia and Europe. The series arrives in Westminster, attracting 600+ technology leaders.

Read about Bloomberg’s partnership with the UK Government here.

Register by 19 April to save £400 off the full rate.

Change is coming.

Sooner than you think.

Backed by the unmatched data and analytical power of Bloomberg’s global resources, Sooner Than You Think London delivers bankable insight into the near-future of business and innovation and the market forces and technological breakthroughs already transforming our global economy.

Uncertainty has come to define our time, as market volatility, climate change, political instability and disruptive innovation upend centuries of commerce, culture and tradition. The result: Risks and opportunities that will occur Sooner Than You Think.

What does the near future of work look like as the digital transformation changes the way companies do business? What changes are reshaping mobility as we stand on the precipice of a driverless, pilotless, ownerless revolution? What can we expect in global commerce as the role of banks shifts, currencies are decentralized and cash tender becomes obsolete? And what does the future hold for London, as the city that has defined Europe’s tech scene seeks to redefine itself and its relationship with Europe.

Join us at Central Hall, Westminster in the heart of London for Sooner Than You Think on June 11-12, as Bloomberg brings together the smartest minds on the planet to answer these vital questions.






hours of content

hours of networking

June 11 - Tuesday

5:00 pm


An invitation-only VIP reception will take place on 11 June. More details to follow.

June 12 - Wednesday

8:00 am

Registration & Networking Breakfast

9:00 am

Morning Session

  • Opening Remarks
  • Establishing London as Tomorrow’s International Tech Hub
  • Mobility Makeover: Innovating the Next Mode of Sustainable, Safe and Convenient Personal Transportation
  • The Future of Work and the Modern Workplace
10:30 am

Networking Break

11:00 am

Late Morning Session

  • Guiding Venture Capital: Smarter, Greener and More Inclusive
  • Regulation & Tech – Past, Present and Future
  • Robot Revolution: AI and the Global Workforce
12:30 pm

Networking Lunch

1:30 pm

Afternoon Session

  • Banking: A Business Model Disrupted?
  • Cryptocurrencies and the Future of Decentralisation
2:30 pm

Networking Break

3:00 pm

Late Afternoon Session

  • STYT Spotlight: UK Unicorns
  • The Next Frontier: Racing into Space
4:30 pm

Closing Reception

2018 Highlights

Sooner Than You Think Paris

For more videos from Sooner Than You Think Paris, click here.

Whistleblower Christopher Wylie
Rise of the Platform Economy
Europe's Startup Unicorns

Why Attend

  • Learn from the world’s most influential tech leaders
  • Be educated and inspired through groundbreaking discussions on the future of mobility, money and work
  • Be in the company of 600+ CEOs, CIOs, CDOs, CTOs and more from large technology companies and enterprises across industries, including finance, manufacturing, government, telecoms, retail and media, as well as leading investors, entrepreneurs, venture capitalists, private equity and social influencers
  • Get cutting-edge insights into the latest technologies on the Innovation Stage, an area at the heart of the event’s networking space
  • Stay on the pulse of what’s new at the intersection of tech and business and get the competitive edge through announcements, projections and interactive conversations
  • Connect with investors and meet collaborators who can help drive your business forward
  • Participate in an event that pulls together Bloomberg’s resources – Bloomberg News, Bloomberg TV, Bloomberg Radio, Bloomberg.com, and Bloomberg Intelligence, to ensure the influencers break news across all platforms

“Bloomberg’s decision to bring Sooner Than You Think to the UK highlights its status as Europe’s leading tech hub. It will be a great opportunity to showcase our fantastic firms and talent to global leaders and investors. I’m looking forward to discussing what the future will hold for this vital, groundbreaking sector.”
Jeremy Wright, Secretary of State for Digital, Culture, Media and Sport

“With 2018 having been another great year for venture capital investment in UK tech with investment totalling £6.3bn, this couldn’t be a more exciting time to showcase the UK’s burgeoning tech scene. We’re delighted to join the UK Government in supporting Sooner Than You Think London, which will help educate the audience on the near-future of business and innovation as well as the technological breakthroughs already transforming our global economy.”
Gerard Grech, CEO, Tech Nation

“The way we live and work is changing. The speed of change demands that we start to find answers to the biggest questions of our time, now. During the heart of London Tech Week, Bloomberg’s flagship ‘Sooner Than You Think’ event is bringing together unrivalled insight from across the globe to define, discuss and debate advancing technologies and what they mean for society and business alike.”
Russ Shaw, Founder, Tech London Advocates 

Join C-Level executives from companies such as:

Accenture | Airbus Ventures | Allianz | American Express | Apple | Atos | Axa | BlaBlaCar | BlackRock | BNP Paribas | Boston Consulting Group | Cisco | Citigroup | Coinbase | Commerzbank | Credit Suisse | Danone | DeepMind | Deliveroo | Deloitte | EDF | EY | Facebook | GE | Google Cloud | HSBC | IBM | Intel | JCDecaux | JP Morgan Chase | L’Oréal | Lufthansa | Mastercard | Mercedes Benz | Microsoft | Nasdaq | Nestlé Waters | Nokia | Oracle | Orange | Paris Saint-Germain | PwC | Reddit | Renault-Nissan-Mitsubishi | Schneider Electric | Shell | Siemens | Veolia | Volvo Group

Past Speakers


Join C-Level technology executives, leading VCs, start-up founders, and other leading influencers at Sooner Than You Think London. Event passes are available for purchase and a select number of complimentary passes are available for qualifying individuals.

Complimentary pass


• C-level individuals from large technology companies and enterprises
• Founders and CEOs of tech start-ups

Contact tnayee@bloomberg.net with questions about complimentary registration

Delegate pass


  • £750 rate, expires April 19 (passes are for June 12). Full rate: £1,150
  • 20% discount will be applied to groups of 3 or more

Contact jmcnulty24@bloomberg.net with questions about purchasing a delegate pass

We look forward to welcoming you to Central Hall Westminster.

Download your justification letter here.

2019 Sponsors

Google Cloud is widely recognised as a global leader in delivering a secure, open, intelligent and transformative enterprise cloud platform. Our technology is built on Google’s private network and is the product of nearly 20 years of innovation in security, network architecture, collaboration, artificial intelligence and open source software. We offer a simply engineered set of tools and unparalleled technology across Google Cloud Platform and G Suite that help bring people, insights and ideas together. Customers across more than 150 countries trust Google Cloud to modernise their computing environment for today’s digital world.

Google Cloud’s portfolio of products, services and tools enable customers to modernise their operations for today’s digital world. Google Cloud touches every layer of the business and includes: Google Cloud Platform with offerings that span storage, infrastructure, networking, data, analytics and app development; machine learning tools and APIs; G Suite’s collaboration and productivity tools; enterprise Maps APIs; and Android phones, tablets and Chromebooks for the enterprise.

The UK is home to world-renowned researchers, top universities and a hugely talented workforce. In fact,  four out of the top 10 global universities are located here and more than 2.1 million people are employed in the digital and tech economy.

Startups and global multinationals are drawn to the UK, recognising it as it as the best place to help them stay ahead thanks to our first-rate business environment. Last year venture capital investment reached $7.9bn (£6.3bn) billion and the country continues to produce the highest number of tech businesses valued at more than $1bn in Europe.

The UK has a long history of developing pioneering tech and has produced trailblazers such as Ada Lovelace, Alan Turing and Sir Tim Berners Lee.

The UK Government is determined to see this fantastic success continue and through our modern industrial strategy we creating the conditions to help use the power of technology to change people’s lives for the better.

We are also working closely with industry leaders to make sure tomorrow’s emerging technologies are developed here and nurture the best minds to work in our world-leading sector.

Tech Nation works to ensure the UK is the best place in the world to imagine, start and grow a digital tech business. Its mission is to empower ambitious tech entrepreneurs to grow faster through knowledge and connections and to build a UK economy that is fit for the next generation. It does this by running growth programmes, including the Future Fifty, Upscale, Rising Stars, Fintech and Cyber programmes, developing digital entrepreneurship skills through its online Digital Business Academy, through its visa scheme for exceptional talent and by championing the UK’s digital sector through data, stories and media campaigns, including the annual Tech Nation Report. As part of Tech Nation’s mission to become a truly national network of ambitious tech entrepreneurs, Tech Nation are establishing regional presence across 11 key tech clusters, to connect on a local level and to help the next generation of UK-based tech entrepreneurs raise their game through knowledge, skills, resources and connections.

Media Partner

Tech London Advocates is a network of more than 6,000 tech leaders, entrepreneurs and experts in London, across the UK and in over 50 countries worldwide.

Proudly independent, private sector-led and not backed by government, Tech London Advocates fundamentally believes that London is one of the world’s leading tech hubs.

Tech London Advocates is part of Global Tech Advocates.

For details on additional sponsorship opportunities, please contact Paul Cox at pcox40@bloomberg.net.

Sooner Than You Think London