Sooner Than You Think Paris: Lufthansa Brand Redesign

Alexander Schlaubitz, Vice President of Marketing for Lufthansa, shares how Lufthansa has carefully crafted its brand for the 21st century. The presentation was part of the Innovation Stage at Bloomberg’s Sooner Than You Think event in Paris, France.


Follow on Twitter


About Sooner Than You Think Paris

Backed by the unmatched data and analytical power of Bloomberg’s global resources, Sooner Than You Think Paris delivers bankable insight into the near-future of business and the market forces and tech innovations already transforming our global economy.